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Stay tuned for details of our new optim.al software release this week (version 1.6.4)! We will be posting updates on this blog as well as sending out an email to all customers detailing the new features. As always, please email us or submit a support ticket if you have questions.
Secondly, we’re doing quite a bit of testing with Twitter promoted tweets/accounts.… Read More »
Category: Social Media
Facebook is competing with Google for the site most-used by US small businesses. Facebook has over 585 million active users who spend over 700 billion minutes a month online. It’s no question why brands are setting down their Facebook roots with ads and corporate Pages.
The WONGDOODY Facebook Global Best Practices Study investigated the activity of the 2010 top 100 brands to understand how and what brands are doing on Facebook.… Read More »
Category: Social Media
They are flocking to social media sites and shattering social teenage dreams as they monitor their kids, actively play games, socialize and connect with friends, raise awareness on causes, boast about their latest achievements, and promote their work. They’ve been called “Soccer Moms” and “Mama Grizzlies” in the past but “Facebook Moms” are here to stay and are the new social networking power users.… Read More »
Category: Social Media
As “Liking” becomes more and more popular on Facebook many advertisers are looking to expand their “Likes” across the web. It won’t be long before online ad banners feature the little thumbs up “Like” button, but is Facebook ready to roll this out anytime soon? Here is a response that our CEO, Rob Leathern, posted on Quora.com:
According to someone at Facebook we spoke to about this, although they are (at the time of writing this) trying this out with a few partners, they are not allowing this on a widespread basis yet.
Category: Blog, Conversion tracking
Here is a response that our CEO, Rob Leathern, posted on Quora.com:
You can use third party adservers which have click redirect tracking, which does have the issue of being separate from spend tracking, making ROI measurement cumbersome. There is also typically a cost on the order of 1c per click. You can also use a tracking system like prosper 202 but at scale you will probably lose 10-20% of clicks.