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Wisconsin State Employees Are Expensive

Category: Audience valuation, Blog

…to advertise to on Facebook!

Which workplaces are the most expensive to target (in the US) on Facebook? Using optim.al we compiled a top 20 list with data from the last week of February and the results were interesting… Why might certain workplaces be more expensive to target? Well as we mentioned in our top 20 workplaces post, supply and demand drives the suggested pricing on Facebook meaning that if something has a high recommended CPC, more people are bidding on it thus driving up the prices.… Read More »

Facebook Ads: Top 20 Workplaces

Category: Blog, Facebook, Market Intelligence

Who are the top employers as mentioned in profiles by Facebook users in the United States? Unsurprisingly Wal-Mart is near the top, with over 139,000 employees but it is dwarfed by the US Army which claims over 329,000 users who indicate it as their ‘workplace’ on Facebook.

Some of these companies (e.g. Hollister, Abercrombie) have far more users in Facebook than they do in LinkedIn, which is the professional network.… Read More »