Category: Blog, Facebook, Social Media
A good way to begin with Likes & Interests targeting is to use keywords that have large addressable audiences in Facebook. To that end, we’ve compiled a list of what we believe to be the 200 most popular, advertiser-addressable keywords among users in the United States over the age of 18.
There are some notable (or notably funny) colocations in the data: for example, that roughly the same number of users are addressable by targeting the keywords “texting” and “cars” (one hopes that users are not engaged in the former while at the wheel of the latter); and that keywords “beer” and “buffalo wings” share similarly sized audiences, making us wonder if there is something anthropologically significant about our favorite happy hour snack.… Read More »
Category: Blog, Facebook, Social Media
Facebook advertisers have tremendous flexibility when it comes to targeting their ads. This can be tough to navigate for both newcomers and for seasoned Facebook buyers: with so many options, it is often difficult to make decisions. Likes & Interests targeting lets advertisers proactively target users who have expressed interest in certain objects, categories, products, pages, or brands. This leads to a very straightforward question: does targeting Likes & Interests on Facebook improve campaign performance?… Read More »
Category: Social Media
Recently XA.net became the first Facebook API Tools Vendor to provide clients with both Facebook advertising and display real-time bidding. This step allows XA.net clients to create cross platform or integrated campaigns in order to increase their digital touch points with potential customers. If we take a look back at a 2009 study done by Bain & Company, “Building Brands Online,” it was forecasted that in the next 3 years marketers would spend 40% of their budgets on cross platform campaigns.… Read More »
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