Archives
Category: Features
Track and optimize to events (in-app or on your website) at any stage of your conversion funnel
See up to the minute cost-per-action or cost-per-Facebook-action for each ad element (image, copy, etc)
Category: Features
Real-time, actionable results based on your performance goals (CPA, CPI, CPF)
Test of thousands of variables in dozens of ads
Easily identify your best performing images, copy and targeting variations
Category: Blog, Facebook, Market Intelligence
We created a cool infographic of where Facebook users are by continent / country / age and gender. This is as of 5/31 and encompasses over 660 million Facebook user accounts. Note the very interesting male concentrations in Africa and the Middle East when compared with North America, for example..
The image is just a screenshot, you need to visit the site (Link to the infographic).… Read More »
Category: Blog, Facebook, Market Intelligence
In honor of the new summer, which has made the east coast something of a sauna lately, and prompted many here in San Francisco to quote Mark Twain, perhaps incorrectly, the optim.al data team decided to take a look at what happens when throngs of newly minted college graduates head out into the big bad world, or, as the case may be, move back in with their parents or follow a girlfriend across the country.… Read More »
