Category: Audience valuation, Blog
This post begins with a simple question: to what extent do the Facebook fans of Kim, Kourtney, and Khloe Kardashian overlap, and to what extent are they disjoint?
Below is a simple Venn diagram of the size of each sister’s fan base on Facebook.
As you can see, Kim is the moderately more popular sister, and users are far more likely to be fans of all of the sisters than any single pair of them.… Read More »
Category: Blog, Market Intelligence
How is a “Like” Different from Real Usage Behavior? XA.net conducted an analysis of Zynga users using both public and our own proprietary data sources. We split our analysis into two parts: engaged, high-value users who actively post from Zynga applications, and users who have simple ‘Liked’ Zynga applications. In the graphic above, we show the likelihood of a user posting from or liking an app or page given that such user has posted from or liked Cityville. Note the tendency of Zynga’s audience to divide their attention among multiple Zynga franchises. The contrasting scale of each analysis—stronger similarities in the ‘Like’ column to the right, and lower similarities among the high-value users in the left column—indicates an important dynamic in Facebook object engagement. It is very easy to express affinity for a brand, application, or page, and audiences built by looking simply at such affinity tend show significant overlap. Engaged, high-value users, on the other hand, are more particular about the Facebook objects with which they engage and less likely to dilute their attention among diverse, potentially competitive franchises.… Read More »
Category: Quick Tour
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- Deep insights (geo, affinities, etc) into any fan base, delivered via our exclusive SocialPredict™ engine
- Target your competitors’ fans and customers based on likes & interests
- Reach undiscovered, less expensive and scalable audiences
Next: Real-Time Click & Conversion Tracking… Read More »
Category: Quick Tour
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- Set performance goals (cost-per-conversion, per-fan, per-install)
- optim.al constantly adjusts your bids across multiple ad campaigns, based on your goals
- Under-performing ads are automatically paused based on performance thresholds you define
Next: Precise Targeting Options… Read More »
Category: Quick Tour
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- Full integration with Facebook’s precise interest, topic-level, and broad category targeting
- optim.al’s exclusive SocialPredict™ database expands upon Facebook’s precise interest suggestions
Next: Dynamic Keyword Insertion… Read More »
Category: Quick Tour
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- Hourly reports show your campaigns’ most effective times of day and days of the week
- optim.al automatically pauses and restarts your ads at these ideal intervals, increasing spend on the best performing days
Next: Getty Images Gallery
… Read More »
Category: Features
Deep insights (geo, affinities, etc) into any fan base, delivered via our exclusive SocialPredict™ engine
Target your competitors’ fans and customers based on likes & interests
Reach undiscovered, less expensive and scalable audiences
… Read More »
Category: Features
Automatically create unique sets of ads that reference individual targeting items in the copy or the URL
Insert multiple keywords for every target in your ad campaign
… Read More »
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