Here at optim.al, we are constantly investigating the depth of audience data available to advertisers on social media sites. Each site, though, has its own particular flavor of data. Twitter might be great for piggy-backing on real-time trends or for spotting immediate indications of purchase intent. LinkedIn is certainly the gold standard for B2B marketers. And Facebook, well, Facebook has pretty much everything else.… Read More »
With the recent Earthquake felt in New York city, we thought we’d take a quick look at some of the differences in Facebook interests between New Yorkers and Angelinos (not really about earthquakes specifically, but just more generally). Chicken? Applebees? Daft Punk?
Here are some of the top interests that tend to pop out when we looked at the data:
STRONGER IN NEW YORK CITY:
|being a smart ass|
|batman: the dark knight|
|king of queens|
STRONGER IN LOS ANGELES:
|chiptole mexican grill|
|fear and loathing in las vegas|
|rock and roll|
|that 70′s show|
The circles above roughly represent the sizes of U.S. Facebook audiences addressable by the various targeting criteria available to advertisers. Working from the outside in, we have gender, age, relationship status, education, and workplace.
As you can see, just about everyone on Facebook is reachable by gender and age criteria, while only very few people are reachable by workplace. More interesting than the absolute numbers, though, is why the circles above are roughly concentric.… Read More »
I believe Facebook’s Sponsored Stories are a novel (and to be fair, perhaps not yet entirely polished as a product) new form of “critical-mass” based marketing where for the first time in modern marketing, sequential exposure to smaller audience groups may get the chance to trump simultaneous mass reach in terms of brand impact. I’ll explain what I mean, and I’ll begin by looking at television and online advertising.… Read More »