Category: Press Releases
Initial focus is on building the optim.al brand, XA’s cutting-edge Facebook Advertising Platform
SAN FRANCISCO, CA – September 21, 2011 – XA.net, Inc., the developer of optim.al – the leading Facebook Ad Testing and Management Platform – named Tim Clarke, Vice President of Marketing. Clarke previously served in a similar role at RockYou, a social gaming company. Prior to RockYou, he drove business development within The Omnicom Group across a number of marketing disciplines.… Read More »
Category: Audience valuation, Blog, Facebook
What do Cassatt, Saratoga, Parks, Malta, Mancos, Lake Ann, Gladwyne, Graford, Michigan Center, Nixon, Landover Hills, Steamboat Springs, Silver Lake, Morton, Micanopy, Seagrove Beach, Stapleton, Pine Grove, Rosemont, Grand Isle, Laguna Woods, Cedar Key, Lyndeborough, Waurika and Plain City, Utah have in common? They’re the 25 most expensive towns to target on Facebook, according to average cost-per-click data available from the company’s advertising system.… Read More »
Category: Press Releases
Optim.al users now have over 1 Million creative images to bolster ad creation and experimentation
SAN FRANCISCO, CA – September 14, 2011 – XA.net, the leading provider of data-driven social advertising optimization, today announces a strategic partnership with Getty Images. Under the terms of the agreement, XA.net will gain access to an extensive breadth of Getty Images’ imagery, for use in its proprietary Facebook Advertising Platform, optim.al. Users of optim.al can now incorporate over 1 million premium quality images directly into their multivariate ad campaigns running across Facebook.… Read More »
Category: Features
Access over 1.1 million high-quality images and photos from Getty Images, fully integrated with optim.al
Search and filter by keyword, color, theme, location, gender, age, number of people and more
… Read More »
Category: Blog, Facebook, Market Intelligence
Facebook recently released topic targeting to advertisers through both the self-service UI, as well as the Ads API. We’ve been exploring their targeting quite a bit and found the sands still shifting underfoot. The number of targetable topics decreased over the last couple of weeks, reflecting a probable consolidation of actual topics…or perhaps an initial automation of the creation /grouping /clustering of topics…with a further manual consolidation a likely scenario in the future.… Read More »
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