Category: Press Mentions
Marketing Voices is a weekly podcast focused on exploring how social media impacts marketing for businesses. Rob Leathern, CEO of XA, chats with host Jennifer Jones about how to build better ROI within social media advertising. Check out the full podcast below.
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Category: Blog, Conversion tracking, Facebook, Social Media
Let’s say you’re a brand manager or a newly-minted social media director of a mid-to large-sized brand. You sit down one day to look at your Facebook presence. Or more importantly, to start analyzing your engagement levels across social media. Chances are, you’re going to fit into one of these five buckets:
- Newbies: no Facebook presence… unlikely. Or unlikely you’ll have the brand gig much longer.
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Category: Blog, Social Media
With the Republican primary election campaign getting into full swing, the XA.net data team decided to mine our proprietary optim.al social media graph, in order to shed light on the race’s themes and personalities; and perhaps even to steer us toward a prediction of who might take on President Obama in next year’s general election.
The interest graph is dominated by a dense, central cluster of Republican politicians (‘mike huckabee’, ‘tim pawlenty’), media personalities (‘bill o’reilly’, ‘sean hannity’), and Republican boosters (‘federalist society’, ‘positively republican’, ‘tea party patriots’).… Read More »