Category: Press Mentions
Last week, several demand-side platform (DSP) companies were informed that their advertiser clients could no longer buy Yahoo! remnant, display ad inventory through their DSP seat on the Right Media Exchange (RMX). Instead, those advertisers will need to get their own seats on RMX if they want to buy Yahoo! remnant display ads. Read more.
AdExchanger.com reached out to a selection of companies in the ad ecosystem which use DSP technology.… Read More »
Category: Audience valuation, Blog, Facebook
According to comScore (InternetRetailer link):
Wal-Mart’s Facebook fans are 40% more likely to buy from Wal-Mart than the average shopper, and her Facebook friends are 25% more likely to buy, comScore says. A similar impact also shows up for such major retailers as Best Buy and Target.
The article in Internet Retailer details what comScore found for other large retailers:
The research showed that fans of Target on Facebook are 57% more likely to buy from the retailer and their Facebook friends are 8% more likely to make a purchase at Target than consumers who have no Facebook connection to the retailer.
… Read More »
Category: Press Releases
Quova’s Data is Paired with XA.net’s Cutting-edge Real-Time Bidding Expertise to Provide Digital Marketers with More Effective and Efficient Media Buys
NEW YORK & SAN FRANCISCO – (BUSINESS WIRE) – Quova, a Neustar Service and a leading provider of fixed IP geolocation data, today announced a partnership with XA.net, Inc., a fast-growing company creating technologies to help marketers engage their customers and prospects through real-time bidding for online display ads, to target advertising based on Quova’s IP data and intelligence.… Read More »
Category: Features
Set performance goals (cost-per-conversion, per-fan, per-install) and automate bid-level optimization across multiple campaigns and thousands of ads
optim.al constantly adjusts your bids across multiple ad campaigns, based on your goals
Under-performing ads are automatically paused based on performance thresholds you define
… Read More »
Category: Press Releases
SAN FRANCISCO, CA – (Marketwire -10/31/11) – XA.net, Inc., the first advertising technology company to be both an approved Facebook Ads API Tools vendor and have built its own robust real-time bidding and audience infrastructure, was awarded this prestigious ranking at a ceremony in San Francisco last week. The company’s revenue growth since 2008 stands at a staggering 583%, as verified by PricewaterhouseCoopers.… Read More »
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