Archives
Category: Thank You
With optim.al’s multivariate testing and optimization platform for Facebook Ads, this social game developer hit its Cost per Install (CPI) target within two weeks.
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With Sponsored Stories managed via optim.al, this brand advertiser achieved a 55% improvement in Cost per Like (Facebook Fans) in the first week.
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Category: Thank You
Used SocialPredictTM to build a custom small business owner segment, generating purchase rates 200% higher than Facebook’s own Small Business Owner Broad Category
Category: Thank You
Optimized $2MM in social media spend for a major online fashion retailer, achieving 950% growth in their e-commerce transactions, over the first 6 months
Designed a Facebook-optimized conversion funnel for a major direct-response marketer, yielding 5x the daily purchase volume of all their other partners…combined
Exceeded the performance goals for a major EDU marketer, relative to its previously most-profitable channel (SEM) within the initial $5k of testing and optimization; maintained this ROI advantage over 3x growth in monthly media spend
Category: Thank You
Leveraged SocialPredictTM – our proprietary audience-targeting tool – to lower fan acquisition costs by 48% for one of Fortune’s most-admired global brands, within the first week of their Facebook ad campaign
Accelerated fan growth 2x – while lowering acquisition costs — for a major online travel site, in spite of peak holiday media costs
Drove 94% of all domestic fan growth for a major video game release (part of a movie franchise which has generated over $8 billion globally) at a cost of less than $0.40 per fan
On Tuesday, Facebook announced that all User Profiles are converting to the new Timeline format in the coming weeks. Facebook now accounts for 1 out of every 7 minutes spent online globally (according to a recent comScore study); with User Profile views accounting for 21% of that unprecedented share, Timeline will soon become a ubiquitous cultural metaphor and frame of reference.… Read More »
Category: Press Mentions
Facebook Actions: Not Yet Ready for Advertising Prime Time
Forbes’ Rob Hof wrote an article about Facebook Actions, which are now live and targetable by Advertisers on the Facebook platform. Here’s a quote from the piece:
What’s more, this stuff is complicated, especially for delicate creative minds at agencies and marketers. “I don’t think brands have their heads around how to use it and it needs scale to succeed,” says Toland.… Read More »
Category: Blog
On the heels of the Golden Globe Awards this past weekend, we dug into our proprietary SocialPredict™ tool to get a better sense of the victors’ fans – who are they and how they are connected? We analyzed the clusters of fans and keywords surrounding Meryl Streep, George Clooney, Martin Scorsese and Woody Allen.
A quick note on how to easily digest the visual interest graph:
Fans of Meryl Streep are interested in board games and old television shows.… Read More »
Category: Blog, Social Media
I grew up both with and without Hostess Brands. You see, as a kid growing up in South Africa, reading US comic books I would forever see ads for Hostess Fruit Pies; then watching movies like Ghostbusters I saw the Twinkie as an appealing snack food: and yet, these products were unattainable to me until I arrived on US shores in 1993.… Read More »
Category: Blog, Social Media
We have created a product called SocialPredict, which lets us look at politicians, brands, actors, movies or memes and map where they fit into the interest graph. It uses some pretty sophisticated machine learning and other data capabilities we have developed (contact us to learn more). Our CEO posted on his personal blog a visualization of the data mapping similarities between Republican 2012 Presidential nominee candidates Ron Paul, Rick Santorum, Newt Gingrich, Rick Perry and Mitt Romney.… Read More »
Category: Press Mentions
Immediacy is addictive not just for consumers, but also for marketers. Once the CEO has seen a chart that updates her company-wide sales every 30 seconds, I guarantee she’s not ever going back to those weekly spreadsheets again.
Check out the rest of Rob’s post here:
http://www.huffingtonpost.com/rob-leathern/just-in-time-advertising_b_1177429.html… Read More »
