Category: Blog, Facebook
Using Optim.al’s SocialPredict(tm) we took a look at the Academy Award Best Picture nominees for 2012, and looked to see the similarities and differences between the US fans who have liked/supported these films. Before we get into the predictive results, we should explain the top level fan figures we’re talking about. The following is the list of number of Facebook fans (US only) that we based our analysis upon:
(A couple of the nominees’ fan bases like “The Descendants” were too small for our analysis and don’t show up in the list above).… Read More »
Category: Press Releases
We announced today our latest product offering, optimalKeyword. We received coverage of the launch in Techcrunch and are looking forward to launching a fun promotion shortly to show people more of what this new tool is all about. Below is the press release that went out over the wire today announcing it:
XA.net Releases optimalKeyword – a Proprietary Audience Expansion Tool for Facebook Ads
Marketers Can Discover New Audience Segments and Gather Competitive Insights Using Real Social Data
SAN FRANCISCO, CA – February 14, 2012 – XA.net announces a powerful addition to optim.al, their leading Facebook ad testing and management platform, with the release today of optimalKeyword.… Read More »
Category: Blog, Facebook
Amid much fanfare and expectation, Facebook has finally filed to go public. So we thought that perhaps Facebook itself can provide a glimpse into how its San Francisco Bay Area-based employees are different from its US users as a whole, using aggregate data which it rounds off to the nearest 20 users.
This is not a gauge of absolute popularity but relative popularity among the Facebook Bay Area employees – for example Mark Zuckerberg is the 10th most popular interest at Facebook, but he only sneaks in at 25th most “uniquely” popular to the Facebook crew.… Read More »
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