Category: Press Mentions
Our CEO, Rob Leathern recently wrote in the Huffington Post about how social platform applications like Pinterest or Socialcam are adding value to Facebook’s ad targeting system by creating new, very relevant data into the Open Graph. Here’s a quote from that piece:
What this allows marketers to do is to combine these activities at a general (“pinners” on Pinterest) or specific level (types of objects pinned), along with other targeting options Facebook offers.
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Category: Press Mentions
Rob Leathern, Optimal’s CEO, was recently interviewed for an AdExchanger article entitled “What Would a Facebook Ad Network Look Like?” He offers the following insight:
Leathern notes Facebook is obsessed with mobile right now. He argues the company won’t attempt to replicate an ad network model that is not likely to achieve the scale of a Google AdSense in terms of behavioral data and optimization – at least not before it masters a native format that can achieve “word-of-mouth at scale.”
“It’s highly unlikely Facebook is going to do any web ad network that resembles anything similar to the way Google [AdSense] works,” Leathern said.
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Category: Press Releases
Announcing a Global, Quantitative Model to Objectively Value Audience Investments on the Facebook Platform
PRESS RELEASE (http://www.marketwire.com/press-release/optimal-inc-launches-free-optimal-index-track-value-facebook-brand-audiences-1655671.htm)
May 10, 2012 12:46 ETZ – Optimal, Inc. Launches Free Optimal Index to Track the Value of Facebook Brand Audiences
SAN FRANCISCO, CA–(Marketwire – May 10, 2012) – Optimal, Inc., the creators of optim.al, the leading social media advertising and audience data platform, today announced the launch of the Optimal Index, available immediately for free at http://optimalsocial.com.… Read More »
Category: Press Mentions
Optimal was recently featured in a Forbes article entitled, “Beyond Likes: Which Brands Get The Most Value On Facebook?” The company’s Optimal Index was highlighted as an important tool to gauge the quality of brands’ fans:
While companies traditionally brag about how many Facebook “Likes” they have, this new index analyzes more than just Likes. The index takes into account engagement level, or how many people are commenting on posts by a brand.
… Read More »
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