Category: Press Mentions
James Altucher recently featured Optimal in his TechCrunch article entitled “How To Get 100,000 Facebook Likes For Your Blog Fan Page.”
[The team at Optimal] did several things for me:
- They set up a mobile ad campaign which got me mobile users. The clickthru rates on ads were as high as 90% on some of their ads… They also found demographic data differentiating the iPhone users (who clicked through at a much higher rate) and the Android users and were then able to optimize the ads to target them more efficiently…
- Optim.al determines what words in an ad, in general, causes people to click and causes people to “Like”.
… Read More »
Category: Blog, Careers
The summer beckons, another college academic year is behind us, and so we thought it fun to look at some social media insights around Bay Area university students. Here thanks to the wonders of social media data and Optimal’s number crunching capabilities, we once and for all can answer that age-old question – how are Cal Berkeley students different from Stanford students?… Read More »
Category: Blog, Facebook
[Rob Leathern, Optimal CEO] A friend of mine is an executive producer of ABC’s Shark Tank. I thought it would be fun to look at our Optimal Keyword Expander and see the other similar interests that Shark Tank fans on Facebook have. Here are the top interests, some of them are intuitive, and others not – but that’s what makes social media so much fun, isn’t it?… Read More »
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