Category: Audience valuation, Blog
Amazon leads the >5,200 brands in the Optimal Index in terms of absolute Facebook fan growth over the past two weeks of over 908,000 users, approximately 14.6%. Their growth rate is not the highest amongst the top 100 largest growth brands in our Index, but for a brand of their size it is quite stunning. The other big stories of the month so far are Vaseline and Visa.… Read More »
Category: Blog, Facebook, Social Media
Since our OptimalIndex is tracking over 5,000 brands daily in terms of reach, engagement and CPC, we often spot interesting trends in the social data and then fill in the gaps later. This one was easier – Microsoft and NBC have decided to part ways at least online, and as part of that divorce there has been the little matter of who gets the (social media) kids, Twitter and Facebook.… Read More »
Category: Blog
Nate Luman (Facebook Marketing Lead at Zappos) talked about our OptimalKeyword audience similarity during this session along with Kia Motors at DigiDay’s Data Marketing Summit. He makes the point that social data is not just for finding new audience for buying ads, but Zappos is using the data aggregated by Optimal’s tools to actually inform the products they promote and talk about on their fan page and in social media.… Read More »
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