Category: Blog, Features
Optimal has released brand new features as part of its Keyword Expander product that are available immediately only to its monthly or annual subscribers. See below how to get more info on that.
1. Demographic result reorientation. When you look at the similar results available from the Optimal Keyword Expander product (free signup here), you may want to focus the result set further on a specific age and gender target.… Read More »
Category: Press Mentions
Optimal was recently featured in an article entitled “Optim.al Analyzes Facebook Pages Of MTV ‘Video Music Awards’ Nominees.” A sample of the findings include:
~ The top cities in terms of percentage of residents who like one of the nominees are: Paterson, N.J. (31.4 percent); Bronx, N.Y. (31.1 percent); and Compton, Calif. (31 percent).
~ 70 percent of the nominees’ 421,000 fans in the Netherlands are women, while just 19 percent of their 23,000 fans in Afghanistan are female.
… Read More »
Category: Press Mentions
Optimal was recently featured in an AdExchanger article entitled, “Facebook Exchange Closer to Prime Time, RTB Partner List Grows to 14.”
Optimal is an interesting case, since it is one of two companies to win approval to sell ads into both the Exchange and the Ads API. “We can confirm that we are part of the Facebook Exchange RTB beta program,” said Optimal CEO Rob Leathern.
… Read More »
Category: Blog
Press Release: Optimal Announces the Fastest Growing Social Brands for July 2012: Walmart, Target, Starbucks, Skittles, Victoria’s Secret, Disneyland, MTV, Coca-Cola, Kohl’s and Chick-fil-A
Starting with July 2012, Optimal will be releasing a monthly summary of the fastest-growing brands on the first Thursday of every month. These will be archived here:
Optimal Monthly Fastest-Growing Social Brands Leaderboard on optimalsocial.com
We’ll also always put out a press release for everyone’s benefit, and the first one is here.… Read More »
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