Category: Blog, Social Media
Tumblr is a platform for creators, and not yet fully baked for brands it seems.
Optimal Analytics tracks what brands are doing in social media primarily across Facebook and Twitter but also on emerging platforms like Tumblr. Of the 10,600+ brands we examine on a daily basis (see optimalsocial.com/portfolios for more on these across 100 sectors), we see about 2,400 (just less than 25%) have a tumblr presence.… Read More »
We were excited to see the announcement Facebook made about Partner Categories today. As expected, this moves the Facebook ecosystem further away from third-party cookie-based targeting and further towards a native authenticated Facebook targeting “co-op” that is providing great value to advertisers. Facebook’s scale allows it to be a powerful instantaneous match partner for third-party data providers, avoiding the huge volume cookie/pixel matching going on daily as you browse the web with hundreds of data partners swapping unique identifiers in order to match datasets together.… Read More »
I commented on a Business Insider by Jim Edwards, titled How Facebook is Replacing Ad Agencies with Robots:
Jim – I think in simplifying the argument here you leave out a few key points.
1) we will always need creatives who can come up with engaging messages. Companies like Optimal or Nanigans are providing the plumbing to create lots of dynamic retargeting ads, but that is simply one kind of ad that is based largely on the context of someone already engaging with a product.… Read More »
Today Optimal is opening up our self-service Facebook retargeting to advertisers of all sizes, for an unlimited free trial for 30 days (with up to 60 days total including time to place pixels).
Everyone with their own website should be doing retargeting: the ROI is 10-20x higher than regular display advertising and Facebook inventory is relatively cheap.
Facebook ads are also very easy to create, just being image and text.… Read More »
Using Optimal Expander’s brand new SHARING features (subscription plans here), we want to show you how you can use social data to find interesting trends that are addressable via Facebook ad buying.
We have made this data freely available with everyone to learn about people’s interests, based on similarity to those that like:
Joe Flacco, Ray Rice, Ray Lewis and the Baltimore Ravens
Click here to view this “expansion” and feel free to share with your friends and Baltimore fans:
Reach numbers are all US only.… Read More »
Category: Press Releases
SAN FRANCISCO, CA — (Marketwire – Jan 22, 2013) – Optimal, Inc. is pleased to announce that it has added $7 million in funding and that Paul Suh has joined the company as its Chief Financial Officer effective immediately.
New participants in funding Optimal include DoubleRock, The Social Internet Fund, Siemer Ventures, Signal Ventures, John Pappajohn, Warren Adelman (former CEO of GoDaddy), Social Starts, James Altucher and Silicon Valley Bank.… Read More »
Facebook continually makes new “broad categories” available for targeting. Some of them are very very powerful (e.g. Mobile devices – for a recent example of iPhone 5 users, see http://audiencematrix.com), and others are not as good. For example, “Personal Finance” appears to have a very high overlap with the topic target “#Money”, which is probably not the same as “personal finance intenders” (if such a group were to exist and/or be targetable).… Read More »
Many of us heard about the most-liked photo ever on Facebook, which was also the most retweeted tweet of 2012, but what were some of the other most popular photos on Facebook this year? Here are some of the top celebrity photos, and some stats about which people consistently delivered the most popular photos (100,000 likes or more)… for this list we show you the top 3, and then the top one without repeating the same celebrity (because many of the top photos were from the Romney and Obama election – 9 of the top 10, see below for data and links to each photo).… Read More »
You probably saw it or heard about it – Nolan Daniels posted a photoshopped picture of his supposed $239 million-winning Powerball ticket, along with the generous offer that he would give $1 million to a random person who shared it. If you missed it here is a screenshot as of the afternoon of Monday December 3rd 2012, along with the kind of question always nagging at us about so many things we see in social media: who are these people?… Read More »