Set performance goals (cost-per-conversion, per-fan, per-install) and automate bid-level optimization across multiple campaigns and thousands of ads

optim.al constantly adjusts your bids across multiple ad campaigns, based on your goals

Under-performing ads are automatically paused based on performance thresholds you define

Deep insights (geo, affinities, etc) into any fan base, delivered via our exclusive SocialPredict™ engine

Target your competitors’ fans and customers based on likes & interests

Reach undiscovered, less expensive and scalable audiences

Measure your clicks and conversions every 10 seconds

Track and optimize to events (in-app or on your website) at any stage of your conversion funnel

See up to the minute cost-per-action or cost-per-Facebook-action for each ad element (image, copy, etc)

Increase the efficiency of your Facebook ad spend 10-20x

Real-time, actionable results based on your performance goals (CPA, CPI, CPF)

Test of thousands of variables in dozens of ads

Easily identify your best performing images, copy and targeting variations

Full integration with Facebook’s precise interest, topic-level, and broad category targeting

optim.al’s exclusive SocialPredict™ database expands upon Facebook’s precise interest suggestions

Automatically create unique sets of ads that reference individual targeting items in the copy or the URL

Insert multiple keywords for every target in your ad campaign

Hourly reports show your campaigns’ most effective times of day and days of the week

optim.al automatically pauses and restarts your ads at these ideal intervals, increasing spend on the best performing days

Access over 1.1 million high-quality images and photos from Getty Images, fully integrated with optim.al

Search and filter by keyword, color, theme, location, gender, age, number of people and more