Today Optimal is opening up our self-service Facebook retargeting to advertisers of all sizes, for an unlimited free trial for 30 days (with up to 60 days total including time to place pixels).
Everyone with their own website should be doing retargeting: the ROI is 10-20x higher than regular display advertising and Facebook inventory is relatively cheap.

Facebook ads are also very easy to create, just being image and text.

Go to http://www.optimalsocial.com/fbx/signup/ and click link to “Get a Coupon”

Our team will then send you a unique coupon code. Media costs are 100% transparent since the advertiser is paying Facebook for the media (credit card or credit relationship) via their existing Facebook Ads account, and then our fee ($0). They continue to pay Facebook for their media costs, which is how we can offer this promotion (we’ve never arbitraged media – advertisers can set their CPM bid in our tools, and all the optimization rules they would need).

Our CEO, Rob Leathern did a brief webinar talking about Facebook retargeting and talked about some of the dynamic creative options available:

Our standard minimum self-service fee is 10% of Facebook media spend ($999 minimum) BUT after the trial period we will work with the advertiser to make sure that there is a plan that accommodates their specific needs, if that anticipated volume is lower or higher. The free offer does not include dynamic creative optimization which requires catalog integration/setup, but we’re happy to discuss that and you can see a live demo of it in action by clicking on brands in the Optimal Index and then browsing around Facebook and seeing the dynamic ads. If you are interested in managed service or dynamic creative optimization please go instead to our general advertising page.