Survey Finds Top Marketers Are Not Using Facebook’s Full Potential
Category: Social Media
Facebook is competing with Google for the site most-used by US small businesses. Facebook has over 585 million active users who spend over 700 billion minutes a month online. It’s no question why brands are setting down their Facebook roots with ads and corporate Pages.
The WONGDOODY Facebook Global Best Practices Study investigated the activity of the 2010 top 100 brands to understand how and what brands are doing on Facebook. Out of the 100 brands, 84 have a corporate-run Facebook Page. The study analyzed 60,276 wall posts, 12,872 comments, and 119,404 “Likes” on all these Pages.
Some of the key findings in the study:
- Although most of the 84 Pages are updated daily with new content, the study noted a gap in original content created specifically for Facebook. Turns out marketers are posting the same product advertisements, news and updates across multiple social platforms, blogs and websites.
- Posting video content is the number one Facebook practice common among 88 percent of top 100 brands.
- Many companies are still cautious about how much they allow fans to participate and are limiting engagement with only 39 percent soliciting photo submissions, 33 percent promoting contests, 39 percent posting polls and quizzes for fun, and an additional 32 percent posting surveys to gain consumer feedback.
Read more about all the findings and data.