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Facebook Fan Growth: Amazon, Vaseline and Visa Grow July FB Likes

Category: Audience valuation, Blog

03

Amazon leads the >5,200 brands in the Optimal Index in terms of absolute Facebook fan growth over the past two weeks of over 908,000 users, approximately 14.6%. Their growth rate is not the highest amongst the top 100 largest growth brands in our Index, but for a brand of their size it is quite stunning. The other big stories of the month so far are Vaseline and Visa.… Read More »

Retailers like Zappos are in Love with OptimalKeyword

Category: Blog

05

Nate Luman (Facebook Marketing Lead at Zappos) talked about our OptimalKeyword audience similarity during this session along with Kia Motors at DigiDay’s Data Marketing Summit. He makes the point that social data is not just for finding new audience for buying ads, but Zappos is using the data aggregated by Optimal’s tools to actually inform the products they promote and talk about on their fan page and in social media.… Read More »