Category: Blog, Facebook, Social Media
Every month Optimal analyzes how brands are performing on Facebook and puts together a ranking using the Optimal Index, a social engagement metric that is calculated using engagement ratios and global fan distribution.
The top 10 brands that displayed the most growth based on their Optimal Index value for the month of March are:
- Walmart
- ForAmerica
- iTunes
- Tough Mudder
- Louis Vuitton
- Zumba Fitness
- Caress
- Pillsbury
- Playboy
- Buffalo Wild Wings
In February, a lot of movement occurred due to the Superbowl, different company milestones, and the content that brands created to coincide with these events.…
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Category: Blog
Optimal, Inc. releases monthly data sharing the top performing brands in the Optimal Index. Today’s release gives a glimpse of the brands that put their social media advertising efforts on the top of their 2013 to-do list.
The Optimal Index currently covers over 7,400 brands and provides a consistent, comprehensive benchmark for brands to measure the effectiveness of their social media presence.… Read More »
Category: Blog
Optimal, Inc. released today the list of the top performing brands in the Optimal Index for November 2012, ringing in the Holiday advertising season.
The Optimal Index currently covers over 7,400 brands and provides a consistent, comprehensive benchmark for brands to measure the effectiveness of their social media presence. Updated daily, the Optimal Index formula is calculated using a variety of metrics, including engagement ratios (People Talking about This divided by total fans) and global fan distribution (via the global CPC metric- fans in the US on average tend to be more valuable to a brand than many other countries, for example).… Read More »
Category: Blog
Optimal, Inc. released today the list of the top performing brands in the Optimal Index for October 2012. The Optimal Index creates a ranking of brands by combining the raw number of Facebook fans, the degree of engagement (People Talking about This divided by total fans) and the relative advertising value of fans (as gauged by the geographical location of fans via the global CPC metric – fans in the US on average tend to be more valuable than many other countries for example).… Read More »
Category: Blog
We’re sure you saw it— on Sunday, October 14th, Feliz Baumgartner jumped from near space, falling 24 miles to break the 52 year old record for the highest skydive in history. And you know this feat was sponsored by Red Bull, in keeping with the brand’s self-styled image of adventure.
Of course, Red Bull’s participation was not selflessly executed in the name of science.… Read More »
Category: Blog
SAN FRANCISCO, CA–(September 10, 2012) – Optimal, Inc., the leading social media advertising and audience data platform, today released the list of the top performing brands on the Optimal Index for August 2012. The Optimal Index is an independent valuation tool that combines fan counts, engagement statistics and global fan valuation to provide a baseline for the value of a brand’s social media presence. It is available for free daily at http://optimalsocial.com
Figure1: Top Growth in Optimal Index (August 1st – September 1st)
Category: Audience valuation, Blog
Amazon leads the >5,200 brands in the Optimal Index in terms of absolute Facebook fan growth over the past two weeks of over 908,000 users, approximately 14.6%. Their growth rate is not the highest amongst the top 100 largest growth brands in our Index, but for a brand of their size it is quite stunning. The other big stories of the month so far are Vaseline and Visa.… Read More »
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