Category: Blog
Paul Graham yesterday wrote about a survey he did among 32 Silicon Valley people he considers “leaders of the startup community” which indicated that they prefer Barack Obama to Mitt Romney by a 2:1 margin (tweet here). Optimal looked at the data for the SF Bay Area DMA (San Francisco-Oakland-San Jose) to get a broader look at the Silicon Valley tech community, spanning San Jose to San Francisco, and saw the ratio of preference for Barack Obama is about 1.36 to 1.… Read More »
Category: Blog
SAN FRANCISCO, CA–(September 10, 2012) – Optimal, Inc., the leading social media advertising and audience data platform, today released the list of the top performing brands on the Optimal Index for August 2012. The Optimal Index is an independent valuation tool that combines fan counts, engagement statistics and global fan valuation to provide a baseline for the value of a brand’s social media presence. It is available for free daily at http://optimalsocial.com
Figure1: Top Growth in Optimal Index (August 1st – September 1st)
Category: Blog
Press Release: Optimal Announces the Fastest Growing Social Brands for July 2012: Walmart, Target, Starbucks, Skittles, Victoria’s Secret, Disneyland, MTV, Coca-Cola, Kohl’s and Chick-fil-A
Starting with July 2012, Optimal will be releasing a monthly summary of the fastest-growing brands on the first Thursday of every month. These will be archived here:
Optimal Monthly Fastest-Growing Social Brands Leaderboard on optimalsocial.com
We’ll also always put out a press release for everyone’s benefit, and the first one is here.… Read More »
Category: Blog
Nate Luman (Facebook Marketing Lead at Zappos) talked about our OptimalKeyword audience similarity during this session along with Kia Motors at DigiDay’s Data Marketing Summit. He makes the point that social data is not just for finding new audience for buying ads, but Zappos is using the data aggregated by Optimal’s tools to actually inform the products they promote and talk about on their fan page and in social media.… Read More »
Category: Blog, Facebook
[Rob Leathern, Optimal CEO] A friend of mine is an executive producer of ABC’s Shark Tank. I thought it would be fun to look at our Optimal Keyword Expander and see the other similar interests that Shark Tank fans on Facebook have. Here are the top interests, some of them are intuitive, and others not – but that’s what makes social media so much fun, isn’t it?… Read More »
Category: Press Mentions
Our CEO, Rob Leathern recently wrote in the Huffington Post about how social platform applications like Pinterest or Socialcam are adding value to Facebook’s ad targeting system by creating new, very relevant data into the Open Graph. Here’s a quote from that piece:
What this allows marketers to do is to combine these activities at a general (“pinners” on Pinterest) or specific level (types of objects pinned), along with other targeting options Facebook offers.
… Read More »
Category: Press Releases
We announced today our latest product offering, optimalKeyword. We received coverage of the launch in Techcrunch and are looking forward to launching a fun promotion shortly to show people more of what this new tool is all about. Below is the press release that went out over the wire today announcing it:
XA.net Releases optimalKeyword – a Proprietary Audience Expansion Tool for Facebook Ads
Marketers Can Discover New Audience Segments and Gather Competitive Insights Using Real Social Data
SAN FRANCISCO, CA – February 14, 2012 – XA.net announces a powerful addition to optim.al, their leading Facebook ad testing and management platform, with the release today of optimalKeyword.… Read More »
Category: Press Releases
Quova’s Data is Paired with XA.net’s Cutting-edge Real-Time Bidding Expertise to Provide Digital Marketers with More Effective and Efficient Media Buys
NEW YORK & SAN FRANCISCO – (BUSINESS WIRE) – Quova, a Neustar Service and a leading provider of fixed IP geolocation data, today announced a partnership with XA.net, Inc., a fast-growing company creating technologies to help marketers engage their customers and prospects through real-time bidding for online display ads, to target advertising based on Quova’s IP data and intelligence.… Read More »
Category: Blog, Market Intelligence
How is a “Like” Different from Real Usage Behavior? XA.net conducted an analysis of Zynga users using both public and our own proprietary data sources. We split our analysis into two parts: engaged, high-value users who actively post from Zynga applications, and users who have simple ‘Liked’ Zynga applications. In the graphic above, we show the likelihood of a user posting from or liking an app or page given that such user has posted from or liked Cityville. Note the tendency of Zynga’s audience to divide their attention among multiple Zynga franchises. The contrasting scale of each analysis—stronger similarities in the ‘Like’ column to the right, and lower similarities among the high-value users in the left column—indicates an important dynamic in Facebook object engagement. It is very easy to express affinity for a brand, application, or page, and audiences built by looking simply at such affinity tend show significant overlap. Engaged, high-value users, on the other hand, are more particular about the Facebook objects with which they engage and less likely to dilute their attention among diverse, potentially competitive franchises.… Read More »
Category: Social Media
Per our estimates based on public Internet penetration figures and Facebook’s data, over 30% of all online users are on Facebook as of January 2011. That means over 9.1% of the world’s 6.4 billion people or about 585 million people are using the social media service. Since we last looked at the data in July 2010, this has grown by about 90 million users, with 20% of the growth coming from the US.… Read More »
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