Archives
How Addressable are Facebook Audiences?
The circles above roughly represent the sizes of U.S. Facebook audiences addressable by the various targeting criteria available to advertisers. Working from the outside in, we have gender, age, relationship status, education, and workplace.
As you can see, just about everyone on Facebook is reachable by gender and age criteria, while only very few people are reachable by workplace. More interesting than the absolute numbers, though, is why the circles above are roughly concentric.… Read More »