Category: Blog, Features, Releases, Social Media
Optimal is excited to officially announce Cost Per Action (CPA) bidding as a live option within our self-service ad buying platform. This new feature lets advertisers deliver ads and pay only when those ads result in a specific action: Page Like, Offer Claim, or Link Open.
While CPA bidding makes it easier for advertisers to create goal-driven campaigns, there is no guarantee that delivery or interaction will occur.… Read More »
Category: Blog, Facebook, Features, Releases, Social Media
New features in Optimal Advertising Suite unlock powerful new targeting and reporting capabilities
SAN FRANCISCO, CA – Precise targeting and relevant content are essential for businesses that seek to achieve strong returns on advertising investments and create better experiences for users. Optimal’s latest update to its self-service advertising platform further enhances targeting capabilities through the integration of Facebook’s recently released Partner Categories, along with Unpublished Post Creation and Dynamic Creative Optimization.… Read More »
Category: Blog, Press Mentions
This morning, Optimal’s CEO, Rob Leathern, was quoted in an AdWeek article titled “How Facebook’s Partner Categories Level the Playing Field – for Good” by Tim Peterson. In the article, Peterson discusses how the new capabilities will bring much-needed value to small businesses.
Rob explains how marketers have been using data to target potential customers, setting the stage for how more local businesses will benefit from the new capabilities in Facebook.… Read More »
Category: Blog, Press Mentions
Today, Adweek’s Christopher Heine reported on the recent decision by General Motors to begin utilizing Facebook ads, after publicly rejecting the social network in 2012. In the article, Rob Leathern offers his perspective on the change of heart:
Improved ad-targeting features, such as custom audiences, and better return-on-investment tracking are chief to Facebook’s recovery from what once appeared to be a free fall.
… Read More »
Optimal, Inc. releases monthly data showing the top performing brands in the Optimal Index. Last month offered insight into the top performing brands for the beginning of the Holiday advertising season. Today, Optimal released the list of the top performing brands for December 2012, showing who rang the New Year in with a bang!
The Optimal Index currently covers over 7,400 brands and provides a consistent, comprehensive benchmark for brands to measure the effectiveness of their social media presence.… Read More »
Generating awareness for your product or bringing visibility to events and activities can be very challenging at times. If you are searching for an “impactful” way to distribute content on Facebook, Premium Homepage Ads are one of the most effective opportunities available.
Facebook Premium Ads live in users’ news feeds, the right-hand side of the user home page, and the log-out page (optional).… Read More »
Facebook continually makes new “broad categories” available for targeting. Some of them are very very powerful (e.g. Mobile devices – for a recent example of iPhone 5 users, see http://audiencematrix.com), and others are not as good. For example, “Personal Finance” appears to have a very high overlap with the topic target “#Money”, which is probably not the same as “personal finance intenders” (if such a group were to exist and/or be targetable).… Read More »
The first of many videos we’ll share with the community to help inform and entertain. Here are five Facebook advertising tips for advertisers, great and small alike!
Let us know any comments or feedback you have after you’ve watched the video. We’re looking to continue to improve. Of course, as always if you want more information about Optimal’s products and services please don’t hesitate to contact us.… Read More »
Category: Blog, Conversion tracking, Facebook, Social Media
Let’s say you’re a brand manager or a newly-minted social media director of a mid-to large-sized brand. You sit down one day to look at your Facebook presence. Or more importantly, to start analyzing your engagement levels across social media. Chances are, you’re going to fit into one of these five buckets:
- Newbies: no Facebook presence… unlikely. Or unlikely you’ll have the brand gig much longer.
… Read More »
Category: Audience valuation, Blog
…to advertise to on Facebook!
Which workplaces are the most expensive to target (in the US) on Facebook? Using optim.al we compiled a top 20 list with data from the last week of February and the results were interesting… Why might certain workplaces be more expensive to target? Well as we mentioned in our top 20 workplaces post, supply and demand drives the suggested pricing on Facebook meaning that if something has a high recommended CPC, more people are bidding on it thus driving up the prices.… Read More »