Category: Facebook, Features, Press Releases, Social Media, Twitter
SAN FRANCISCO, May 14, 2013 – Optimal, Inc. has launched Optimal Analytics, an audience analytics dashboard designed to provide comprehensive aggregated audience demographic and behavioral statistics, and to help marketers efficiently track competitive brand activity across sources like Facebook, Twitter, Pinterest and Tumblr.
Optimal Analytics finds the interactions between 16 million demographic segments and millions of interests daily,and combines this with historical engagement data for 10,500 of the world’s leading brands.… Read More »
Facebook recently announced that it will be extending Facebook Exchange (FBX) Retargeting into the News Feed, bringing the placement of these targeted ads beyond the network’s right-hand panel.
Known as one of the strongest forms of targeting available in digital media, FBX helps marketers reach users on Facebook who have demonstrated interest through browsing behavior. By targeting users in a timely and contextually relevant manner, FBX can effectively drive sales, improve customer engagement, and promote brand awareness.… Read More »
Category: Blog, Facebook, Features, Social Media
This coming Wednesday, April 24th 2013, Optimal is planning to roll out Facebook’s latest Cost Per Action ad buying model into its self-service platform.
In recent weeks, Facebook made significant strides to equip advertisers with new resources to perform Direct Response Advertising, campaigns created to drive measurable and distinct action between consumers and brands on Facebook. The introduction of Facebook Partner categories and now the ability to buy ads on a Cost Per Action (CPA) basis, signals great opportunities for marketers to set and meet objectives through the social network.… Read More »
Category: Blog, Press Mentions
Today, Optimal was mentioned in a post on the New York Times’ Bits blog by Somini Sengupta, discussing the latest Facebook advertising update on Partner Categories and its ability to incorporate online and offline purchasing data into ad targeting.
Here’s what we had to say:
Optimal, a San Francisco-based company that helps brands target their advertisements on Facebook, said the new product would allow companies to more precisely aim messages at the right customers at the right time.
… Read More »
Category: Blog, Press Mentions
Today, Adweek’s Christopher Heine reported on the recent decision by General Motors to begin utilizing Facebook ads, after publicly rejecting the social network in 2012. In the article, Rob Leathern offers his perspective on the change of heart:
Improved ad-targeting features, such as custom audiences, and better return-on-investment tracking are chief to Facebook’s recovery from what once appeared to be a free fall.
… Read More »
Category: Blog, Facebook, Social Media
Every month Optimal analyzes how brands are performing on Facebook and puts together a ranking using the Optimal Index, a social engagement metric that is calculated using engagement ratios and global fan distribution.
The top 10 brands that displayed the most growth based on their Optimal Index value for the month of March are:
- Tough Mudder
- Louis Vuitton
- Zumba Fitness
- Buffalo Wild Wings
In February, a lot of movement occurred due to the Superbowl, different company milestones, and the content that brands created to coincide with these events.… Read More »
Category: Blog, Social Media
This week Optimal CEO, Rob Leathern, and Gary Stein, SVP of Strategy at iCrossing, discussed innovation in social media and touched on subjects ranging from advancements in Facebook’s targeting capabilities, creating moments of relevance (see How Iron Man Ruled the Super Bowl Blackout), to ways in which social media challenges the traditional “sales funnel”.
While exciting developments are in the pipeline across all social platforms, there is no denying that advertisers have powerful capabilities with the tools currently at their disposal.… Read More »
Category: Press Releases
Optimal connects owned, earned, and paid media with innovative ad buying technology
SAN FRANCISCO, CA, March 19, 2013 – Today Facebook® is announcing Optimal (http://optimalsocial.com) as a winner in the Preferred Marketing Developer Innovation Competition, for its creation of the Optimal News Feed Promoter, an exceptional new tool that increases the advertising efficacy of Promoted Posts within Facebook’s News Feed.… Read More »
Category: Audience valuation, Blog, Facebook, Social Media
Every month, Optimal analyzes how brands are performing on Facebook and puts together a ranking within the Optimal Index that’s calculated using social metrics, including engagement ratios and global fan distribution.
The top 10 brands that demonstrated the most growth based upon Optimal Index value during the month of February were:
- Mozilla Firefox
- Pizza Hut
While much of the previous month’s activity could be linked to high-profile events like the Presidential Inauguration and the anticipation for the upcoming Superbowl, the biggest movers in February stand out for celebrating different milestones and company initiatives.… Read More »