Category: Blog
December was pretty sneaky this year!
Having trouble finding that perfect gift for the people on your list? It always feels like they already have everything they could want! So, with only a few days left to shop, we came up with some last minute gift ideas to help you find a fitting and perhaps surprising gift.
To create this list, we thought of a few common profiles of people, for example your liberal arts school graduate or your empty nesting parents, and researched their interests.… Read More »
Category: Blog
Optimal’s Audience Matrix is a powerful and flexible analytics engine that surfaces demographic, affinity, and geographic insights about any uniquely defined audience of Facebook users. The tools encourage marketers to define the unique audiences they want to study using any advertiser-addressable criteria in Facebook. With the recent addition of Open Graph actions (where brands can associate their fans with custom actions and objects (eg, MyUser bought a La-Z-Boy Sofa)) to Facebook’s ever-growing list of advertiser-addressable criteria, the depth and the specificity of Optimal’s Audience Matrix continues to expand. We ran Audience Matrices against the users of Instagram and Twitter’s Open Graph applications, and were surprised by the differences between these two large, forward-looking, and influential groups.… Read More »
Category: Press Releases
We announced today our latest product offering, optimalKeyword. We received coverage of the launch in Techcrunch and are looking forward to launching a fun promotion shortly to show people more of what this new tool is all about. Below is the press release that went out over the wire today announcing it:
XA.net Releases optimalKeyword – a Proprietary Audience Expansion Tool for Facebook Ads
Marketers Can Discover New Audience Segments and Gather Competitive Insights Using Real Social Data
SAN FRANCISCO, CA – February 14, 2012 – XA.net announces a powerful addition to optim.al, their leading Facebook ad testing and management platform, with the release today of optimalKeyword.… Read More »
Category: Blog, Facebook
The circles above roughly represent the sizes of U.S. Facebook audiences addressable by the various targeting criteria available to advertisers. Working from the outside in, we have gender, age, relationship status, education, and workplace.
As you can see, just about everyone on Facebook is reachable by gender and age criteria, while only very few people are reachable by workplace. More interesting than the absolute numbers, though, is why the circles above are roughly concentric.… Read More »
Category: Blog, Facebook, Social Media
Facebook advertisers have tremendous flexibility when it comes to targeting their ads. This can be tough to navigate for both newcomers and for seasoned Facebook buyers: with so many options, it is often difficult to make decisions. Likes & Interests targeting lets advertisers proactively target users who have expressed interest in certain objects, categories, products, pages, or brands. This leads to a very straightforward question: does targeting Likes & Interests on Facebook improve campaign performance?… Read More »
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