Facebook Mobile Ad Performance Better on Android than iPhone

Category: Press Mentions

Forbes’ Rob Hof shared some results that we’ve seen consistently among some of the advertisers running mobile ads on Facebook so far, namely that ad performance on Android devices is much better than on iPhone devices.  Partnering with their social ads agency, TargetedSocial, Optimal delivered great results for Unilever on several mobile ad campaigns and in the process found quite divergent results for iPhone versus Android in the US.… Read More »