We have been seeing great results with Facebook mobile ads in the FB News Feed created via the new Optimal 3.0 platform (accessing the Facebook Ads API as a Preferred Marketing Developer). Here are some key things to keep in mind:
- More mobile-only users. Mobile is growing rapidly overall and even faster on social media. Facebook saw 102 million mobile-only users in June 2012, up 23% from 83 million mobile-only users in March 2012.