Retailers like Zappos are in Love with OptimalKeyword

Category: Blog

Nate Luman (Facebook Marketing Lead at Zappos) talked about our OptimalKeyword audience similarity during this session along with Kia Motors at DigiDay’s Data Marketing Summit. He makes the point that social data is not just for finding new audience for buying ads, but Zappos is using the data aggregated by Optimal’s tools to actually inform the products they promote and talk about on their fan page and in social media.… Read More »