Rob Leathern weighs in on AdExchanger.com: “Yahoo! Requiring RMX Seats For DSP Advertisers”

Category: Press Mentions

Last week, several demand-side platform (DSP) companies were informed that their advertiser clients could no longer buy Yahoo! remnant, display ad inventory through their DSP seat on the Right Media Exchange (RMX). Instead, those advertisers will need to get their own seats on RMX if they want to buy Yahoo! remnant display ads. Read more.

AdExchanger.com reached out to a selection of companies in the ad ecosystem which use DSP technology.… Read More »