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How Apps like Pinterest add Value to Facebook Advertisers
Category: Press Mentions
Our CEO, Rob Leathern recently wrote in the Huffington Post about how social platform applications like Pinterest or Socialcam are adding value to Facebook’s ad targeting system by creating new, very relevant data into the Open Graph. Here’s a quote from that piece:
What this allows marketers to do is to combine these activities at a general (“pinners” on Pinterest) or specific level (types of objects pinned), along with other targeting options Facebook offers.