The New Age of “Critical Mass Marketing”

Category: Audience valuation, Blog, Social Media

I believe Facebook’s Sponsored Stories are a novel (and to be fair, perhaps not yet entirely polished as a product) new form of “critical-mass” based marketing where for the first time in modern marketing, sequential exposure to smaller audience groups may get the chance to trump simultaneous mass reach in terms of brand impact. I’ll explain what I mean, and I’ll begin by looking at television and online advertising.… Read More »

Making Sponsored Stories More Engaging is Just An Image Away

Category: Blog, Facebook, Social Media

Recently, Facebook added 3 new types of Sponsored Stories for advertisers to use – Page post like story, App used & game played story, and Domain story. Each addition revolves around the main premise behind Sponsored Stories – to focus on creating engaging and sharable content.

Sponsored Stories allow marketers a way to promote and heighten brand awareness around activities that happen throughout the News Feed.… Read More »