Category: Blog, Press Mentions
Today, Optimal was mentioned in a post on the New York Times’ Bits blog by Somini Sengupta, discussing the latest Facebook advertising update on Partner Categories and its ability to incorporate online and offline purchasing data into ad targeting.
Here’s what we had to say:
Optimal, a San Francisco-based company that helps brands target their advertisements on Facebook, said the new product would allow companies to more precisely aim messages at the right customers at the right time.
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Facebook continually makes new “broad categories” available for targeting. Some of them are very very powerful (e.g. Mobile devices – for a recent example of iPhone 5 users, see http://audiencematrix.com), and others are not as good. For example, “Personal Finance” appears to have a very high overlap with the topic target “#Money”, which is probably not the same as “personal finance intenders” (if such a group were to exist and/or be targetable).… Read More »
Category: Blog, Facebook
[Rob Leathern, Optimal CEO] A friend of mine is an executive producer of ABC’s Shark Tank. I thought it would be fun to look at our Optimal Keyword Expander and see the other similar interests that Shark Tank fans on Facebook have. Here are the top interests, some of them are intuitive, and others not – but that’s what makes social media so much fun, isn’t it?… Read More »
Category: Press Releases
Quova’s Data is Paired with XA.net’s Cutting-edge Real-Time Bidding Expertise to Provide Digital Marketers with More Effective and Efficient Media Buys
NEW YORK & SAN FRANCISCO – (BUSINESS WIRE) – Quova, a Neustar Service and a leading provider of fixed IP geolocation data, today announced a partnership with XA.net, Inc., a fast-growing company creating technologies to help marketers engage their customers and prospects through real-time bidding for online display ads, to target advertising based on Quova’s IP data and intelligence.… Read More »