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5 Facebook Advertising Tips from Optimal

The first of many videos we’ll share with the community to help inform and entertain. Here are five Facebook advertising tips for advertisers, great and small alike!

Let us know any comments or feedback you have after you’ve watched the video. We’re looking to continue to improve. Of course, as always if you want more information about Optimal’s products and services please don’t hesitate to contact us.… Read More »

It’s Time to Buy Mobile Advertising on Facebook – 7 Quick Social Mobile Ad Tips

We have been seeing great results with Facebook mobile ads in the FB News Feed created via the new Optimal 3.0 platform (accessing the Facebook Ads API as a Preferred Marketing Developer). Here are some key things to keep in mind:
  • More mobile-only users. Mobile is growing rapidly overall and even faster on social media. Facebook saw 102 million mobile-only users in June 2012, up 23% from 83 million mobile-only users in March 2012.

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