Update: More Data and Improved Interface In the Optimal Expander
Optimal has widened the functionality of the Optimal Expander with an enhanced look and new features that equip advertisers with more, relevant data. In addition, users are now able to tap into additional platforms, including Twitter, in order to develop a better understanding of how people are generating conversations around important themes and brands that are relevant to their campaigns.
Now, embedded into every search is a micro-dashboard, which provides actionable statistics about different keywords, including their duplicated and unique reach, gender ratio, the average age associated with their audience, the suggested bid, as well as visual and engagement data pulled directly from the associated keywords:
Overall these features come together to give digital marketers a more comprehensive understanding of what keywords are necessary to drive a Facebook advertising campaign; and capture insights that enable advertisers to more effectively pinpoint their desired audience.
Likewise, by tapping into conversations that are taking place across different platforms, marketers are able to develop a more holistic understanding of how a brand fits into a larger discussion that connects the scalability of Facebook and the real-time sentiment of Twitter in the form of an all-intensive social analytic tool.
To get a feel for all of the intuitive features within the Optimal Expander and how to easily sync this data with a Facebook advertising campaign, check out this video:
Click here to see a breakdown of the different packages that are available for the Optimal Expander.