Via Huffington Post, CEO Rob Leathern Discusses “Just-in-Time Advertising: Why Immediacy Wins”
Category: Press Mentions
Immediacy is addictive not just for consumers, but also for marketers. Once the CEO has seen a chart that updates her company-wide sales every 30 seconds, I guarantee she’s not ever going back to those weekly spreadsheets again.
Check out the rest of Rob’s post here: