Via InsideFacebook:
http://www.insidefacebook.com/2012/05/10/vitrue-partners-with-7-ad-platforms-to-create-loop-between-paid-and-owned-media/

Vitrue has selected Optimal as an integration partner to offer media buying services to its Facebook page management clients. The release and program was covered on InsideFacebook, here.

We’re excited to work together with Vitrue: our ad buying software and data analytics platform are a great complement to their page-based management services. We look forward to great success together!